Privacy Policy

The purpose of this privacy policy (this “Policy”) is to provide individuals with a description of the types of information we at Acadal A/S (“we”, “Acadal” or the “Company”), collect about individual persons through our products (the “Acadal services”).
Your privacy is important to us. When you use Acadal services, you trust us with your information. This Privacy Statement is meant to help you understand what data we collect, why we collect it, and what we do with it.
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. This is important; we hope you will take time to read it carefully.
The following sections provide additional information relevant to Acadal services. This policy applies to all the Acadal services, as well as other Acadal services that display this policy. References to Acadal services in this policy include Acadal websites, apps, add-ins, plugins, and software.
We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Statement.
In the event of a conflict between an Acadal privacy policy and the terms of any agreement(s) between a customer and Acadal, the terms of those agreement(s) will control.

Personal Data We Collect

Acadal collects data to operate effectively and provide you the best experiences with our services. You provide some of this data directly, such as when you create an Acadal account, use our web portal, or contact us for support. We get some of it by recording how you interact with our services by, for example, using technologies like cookies, and receiving error reports or usage data from software running on your device. We also obtain data from third parties like Google Analytics. We also use services from other companies to help us determine a location based on your IP address in order to customize certain services to your location.
The data we collect depends on the services and features you use, and includes the following.
Name and contact data (If you have an Acadal account or is granted with an employer-account). We collect your first and last name, email address, and other similar contact data.
Credentials. We collect login and passwords (for admin users) and similar security information used for authentication and account access.
Demographic data. We collect data about you such as your country and preferred language.
Billing data (For organizational accounts only). We collect data necessary to process your payment if you make purchases.
Usage data. We collect data about how you and your device interact with our services. This includes data, such as the features you use, the items you purchase, the web pages you visit, the videos you are watching and assignments you are solving. This also includes data about your device and the network you use to connect to our services, regional and language settings. It includes information about the operating systems and other software installed on your device. And it includes data about the performance of the services and any problems you experience with them. Location data. We collect data about your location.
Location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level.
Content. We collect content of your participation in the Sprints e.g. ideas, insights and social engagers.
We also collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide for customer support. When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded.
You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to provide a service, you may not be able to use some features or services.
Service-specific sections below describe data collection practices applicable to use of those services.

How We Use Personal Data; Disclosure of Personal Data

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Acadal and our users.
Acadal uses the data we collect for two basic purposes: (1) To operate our business and provide (including improving and personalizing) the services we offer to you, (2) to send communications, including promotional communications for other Acadal solutions, that will help you improve the utilization of the Acadal solution.
In carrying out these purposes, we combine data we collect through the various Acadal services you use to give you a more seamless, consistent and personalized experience.

Providing and improving our services

We use data to provide and improve the services we offer and perform essential business operations. This includes operating the services, maintaining and improving the performance of the services, including developing new features, research, and providing customer support. Examples of such uses include the following.

Providing the Services

We use data to carry out your transactions with us and to provide our services to you. Often, those services include personalized features that enhance your productivity and enjoyment, and tailor your service experiences based on your activities, interests and location.
  • Customer support. We use data to diagnose service problems and provide other customer care and support services.
  • Product activation. We use data – including device and application type, location, and unique device, application, network and subscription identifiers – in order to activate software and devices that require activation.
  • Service Improvement. We use data to continually improve our services, including adding new features or capabilities.
  • Security, Safety and Dispute Resolution. We use data to protect the security and safety of our services and our customers, to detect and prevent fraud, to confirm the validity of software licenses, to resolve disputes and enforce our agreements.
  • Investigations of Questionable Activity. We disclose information that we, in good faith, believe is appropriate to cooperate in investigations of fraud or other illegal activity, or to conduct investigations of violations of our user agreements. For example, this means that if we conduct a fraud investigation and conclude that one side has engaged in deceptive practices, we can give that person or entity’s contact information to victims who request it. In addition, we reserve the right to disclose aggregate information and personally identifiable information to third parties as required or permitted by law and when we believe that disclosure is necessary to protect our rights.
  • Legal Requests. We disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process (“Legal Request”), including Legal Requests from private parties in a civil action, and in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. If the Legal Request seeks information about an identified user or limited group of users, we’ll make reasonable business efforts to contact the user(s) before providing information to the party that requests it. We cannot guarantee that we will be able to contact the user(s) in all cases, whether because of a time limit, court order, inability to effectively contact a user, or for any other reason. We may disclose information to an individual’s agent or legal representative (such as the holder of a power of attorney that an individual grants, or a guardian appointed for an individual).
  • Business Operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.
  • Sale of Business. As with any other business, it is possible that in the future we could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by us, including customer account information, but would continue to be bound by this Policy unless and until it is amended.


We use data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means to inform you when a subscription is ending, update you or inquire about a service or repair request, invite you to participate in a survey, or tell you that you need to take action to keep your account active. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Acadal by email.


Acadal services are not supported by advertising. We don’t use the data we collect to help select ads – whether on our own services or on services offered by third parties. We don’t support adds based on your current location, search, or the content you are viewing. We don’t target adds based on your likely interests or other information that we learn about you over time using demographic data, search queries, usage data, and location data. Acadal does not use what you say in emails or chats, or your documents, or other files to target ads to you. Acadal does not do data sharing, either in terms of sharing reports about the data we have collected, or in terms of directly with service providers to permit them to provide services on our behalf or to a partner.

Cookies & Similar Technologies

Acadal uses cookies (small text files placed on your device) and similar technologies to provide our services and help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; combat fraud; and analyze how our services are performing.
You have a variety of tools to control cookies, and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons. Your browser and other choices may impact your experiences with our services.

An Acadal Account

With an Acadal account, you can sign into Acadal services. When your account is created and provided to you by your organization, such as your employer, we refer to that account as an employer-account with limited access to features and settings.

Creating and using your Acadal account

When you create an Acadal account, you will be asked for certain personal data and we will assign a unique ID number to identify your account and associated information. While some services, such as those involving payment, require a real name, you can sign into and use some Acadal services without providing your real name. Some data you provide, such as your display name, email address and phone number, can be used to help others find you within Acadal services.

Signing in

When you sign into your Acadal account, we create a record of your sign-in, which includes the date and time, your sign-in name, the unique number assigned to your account, a unique identifier assigned to your device, your IP address, and your operating system and browser version.

Signing into Acadal

Signing into your account enables improved personalization, provides seamless and consistent experiences across services, and allows you to access other enhanced features and settings. When you sign into your account, you will stay signed in until you sign out. When you are signed in, some services will display your name or username and your profile photo (if you have added one to your profile) as part of your use of Acadal services, including in your communications, social interactions and public posts.

Using employer-accounts

If you sign in to Acadal services with an employer-account, the owner of the domain associated with your email address may control and administer your account, and access and process your data, including the contents of your communications and files. Your use of the services may be subject to your organization’s policies, if any. Acadal is not responsible for the privacy or security practices of these organizations, which may differ from those of Acadal. If your organization is administering your use of the Acadal Services, please direct your privacy inquiries to your administrator.

Right of Opt-Out, Access and Correction

We provide individuals the opportunity to “opt-out” of having their personally identifiable information collected by us. In addition, European data protection legislation gives individuals the right to access personally identifiable information held about them. Individuals may ensure that such information is accurate and relevant for the purposes for which we collected it. Individuals may review their own information and correct or remove any information that is incorrect, as permitted by applicable law. To request opt-out, review, modification or removal of personal data, you should submit a written request to us at privacy@acadal.com

Security of Personal Data

Acadal is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. We follow commercially accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. While we strive to use commercially acceptable means to protect personal information, no method of transmission over the Internet, or method of electronic storage, is 100% secure and we cannot guarantee its absolute security. In the event of an inadvertent disclosure of personal information we will take all commercially reasonable steps to limit and remedy the disclosure as required by applicable law. If individuals have any questions about security regarding our Product, they can contact us at privacy@acadal.com

Where We Store and Process Personal Data

Acadal is built on Microsoft Azure and data we collect is stored in the Azure platform. Azure is a cloud platform that enables us to quickly build, deploy and manage services and applications across a global network of Microsoft-managed datacenters. (You can learn more about Azure at azure.microsoft.com.) Personal data collected by Acadal may be stored and processed in your region, in the United States or in any other country where Microsoft Azure has data centers. Microsoft (https://privacy.microsoft.com/en-us/privacystatement) takes steps to ensure that the data Acadal collect under this privacy policy is processed according to the provisions of this policy and the requirements of applicable law wherever the data is located.
Due to Acadal being built on Microsoft Azure, we leverage Microsoft’s compliance program. Microsoft enterprise cloud services are independently validated through certifications and attestations, as well as third-party audits. In-scope services within the Microsoft Cloud meet key international and industry-specific compliance standards, such as ISO/IEC 27001 and ISO/IEC 27018, FedRAMP, and SOC 1 and SOC 2. They also meet regional and country-specific standards and contractual commitments, including the EU Model Clauses, UK G-Cloud, Singapore MTCS, and Australia CCSL (IRAP).
Microsoft and its controlled U.S. subsidiaries (Microsoft) have stated they comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Microsoft has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

Age Limitation

The Acadal services are not directed to person under the age of 18. If you become aware that a child has provided us with personal information, please contact us at privacy@acadal.com. We do not knowingly collect or solicit information concerning persons under 18 years old. If we become aware that a person under 18 has provided us with personal information, we take steps to remove such information and terminate the person’s account.

Changes to This Privacy Statement

Our Privacy Statement may change from time to time. We will not reduce your rights under this Privacy Statement without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.
We will update this privacy policy when necessary to reflect customer feedback and changes in our services. When we post changes to this policy, we will revise the “last updated” date at the top of the policy. If there are material changes to the policy or in how Acadal will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to periodically review this privacy policy to learn how Acadal is protecting your information.

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